✳︎

Resume

✳︎ Resume

Katie Capri 

Writer | Creative Director | Strategist
katiecapriwrites@gmail.com | linkedin.com/in/katiecapri
katiecapriwrites.com 

Accomplished writer and editor with 14 years of copy, content, and editorial experience. 
Strong strategic instincts, storytelling chops, and systems thinking. 

Skills
Pithy Writing, Pattern Recognition, Visual Thinking, Brand Voice,
Content Strategy, Conceptual Thinking, Collaboration, Copyediting, Creative Problem Solving

Notable writing accomplishments

  • My story in The Cut earned top spot on New York Magazine’s site debut weekend; 14K shares in 24 hrs

  • Helped increase SPANX’s wedding collection revenue by 45%; Macy’s app downloads by 241%

  • Ran editorial direction at Kate Spade and Ann Taylor during company restructuring

Published in
The Cut, Impose Magazine, Thought Catalog, and Brokelyn

Writing experience                                               

Spanx                                                                                                   Remote                               

Senior Copywriter                                                                                                                   Jan. 2025 – Present

  • Own concept & copywriting for Wedding Suite campaign, helping lift revenue 45% & conversion 24%

  • Develop and maintain style guide to standardize and centralize brand guidelines for the copy team

  • Write 360-degree campaign copy for launches, initiatives, product edits, and more

  • Collaborate with cross-functional partners, creative directors, designers, marketing, and more


Copywriting, Creative Direction & Brand Consultant                                                 Nov. 2014 – Present

  • Clients include Havas Media, Everlane, Ralph Lauren, French Connection, 1-800-Flowers.com & more

  • Provides holistic copy & editorial services writing ads, emails, push notifications, newsletters & more 

  • Contributes creative direction, branding, creative strategy, marketing, and copyediting services 

  • Lead team meetings and creative direction; manages cross-functional collaborators and deadlines


Kate Spade New York                                                                             New York, NY                               

Editorial Manager                                                                                                              Sep. 2021 – May 2023

  • Owned email & site CRM channels; wrote 360-degree campaigns; ensured cohesive copy on all assets

  • Developed, tested & refined the voice of the evolving, high-revenue brand

  • Overhauled cross-functional briefing & delivery process between 15 stakeholders

  • Mentored freelancers and junior writers on brand voice, style, and cross-functional best practices


Macy’s New York, NY

App & Enhancements Copywriter           Feb. 2021 – Sep. 2021

  • Delivered copy for Macy’s app, site, loyalty program, packaging, and in-store signage

  • Wrote, tested & iterated campaign content that led to a 241% increase in app downloads

  • Partnered with UX team along with 14 designers to ideate and deliver over 25 assets each week


Ann Taylor New York, NY

Creative Copywriter           Feb. 2020 – Oct. 2020

  • Point person for marketing asset pre-launch review and editing, proofing 20 pieces of content daily

  • Helped increase social reach 34% and click-through 2% YTD with Welcome Back IG series

  • Agile storytelling development; new concepts delivered each week to marketing


Impose Magazine   Brooklyn, NY

Editor           May 2014 – Nov. 2014

  • Wrote daily news posts, reviews, and features on music, culture, and fashion

  • Curated new bands, events, and media stories; gave editorial direction

  • Spearheaded 5 artist takeovers on Twitter and Instagram giving voice to marginalized artists

  • Managed day-to-day operations of the magazine including other writers


Ralph Lauren                New York, NY

Editorial Assistant           Aug. 2012 – April 2014

Copywriting Intern           June 2011 – Aug. 2011

  • Head writer on Denim & Supply, Lauren, and Polo Factory Store

  • Wrote romance site copy, headlines, in-store signage, taglines, descriptives, print editorial, and more

  • Interviewed talent on set to build narrative for Denim & Supply magalog and Avicii Campaign content

  • Proofread all printed materials prior to release

Education

University of Pittsburgh
Double major: Creative Nonfiction Writing & Communication
Graduated Summa Cum Laude